NEOM, spearheaded by HRH Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister of Saudi Arabia, is poised to redefine north west Saudi Arabia.  With tourism hitting an all-time high in Saudi Arabia in 2023, recording SAR135 billion in spending by visitors, the prospects Saudi’s Vision 2030 are on track.

NEOM’s flagship project, the Gulf of Aqaba, boasts a diverse array of upscale accommodations designed to redefine contemporary luxury and sustainable tourism. Within this 120-meter-long coastal strip lie exclusive communities featuring bespoke hotels and residences. Read more at our NEOM region guide.

The recent addition of Zardun, a luxury eco-tourism destination, highlights NEOM’s commitment to offering unparalleled experiences for tourists. From boutique hotels to sleek towers set against the backdrop of beaches and snow-capped mountains, the region aims to preserve 95 percent of its natural surroundings.

Read the full story at Hotelier Middle East