NEOM is short for ‘New Future’. It salutes the dawning of a new era. It captures a new future, unrivalled in concept and unmatched in imagination and intelligence.
Hospitality is on the verge of unprecedented change with NEOM leading the way. To be the catalyst you need creativity, imagination and courage. New ways of thinking can change everything – with innovative business models and original experiences. NEOM is this new way of thinking about hospitality.
Built on an ancient land, enhanced by world-leading design, immersive digital experiences and seamless travel, NEOM will reshape the possibilities of global travel. Nurturing raw, untouched landscapes and spectacular coastal waters, this will be a new model for measurably regenerative tourism, and a destination like no other.