NEOM has launched the China leg of its global ‘Discover NEOM’ tour in Beijing and Shanghai, aimed at presenting investment and collaboration opportunities within its futuristic development projects.  The events, held in partnership with the China Council for the Promotion of International Trade (CCPIT) in Beijing and Shanghai, drew over 500 senior leaders from the business and construction sectors.  The showcases included presentations by NEOM’s leadership, highlighting the substantial progress and future plans of projects like THE LINE, OXAGON, TROJENA, and Sindalah.

The giga-project kicked off the Chinese leg of its global “Discover NEOM” tour in the capital on April 15, followed by a visit to the country’s biggest city on April 17, attracting a cumulation of over 500 business and industry leaders. 

Organised in partnership with the China Council for the Promotion of International Trade Beijing and CCPIT Shanghai, the events featured presentations by NEOM’s leadership team that highlighted on-the-ground progress and milestones, as well as detailed overviews of the initiative’s diverse economic sectors.  

The private showcase "Discover NEOM: A New Future by Design" offered guests an immersive experience exploring NEOM’s developments. These included THE LINE, a 170-km-long city designed as the future of urban living; OXAGON, which is reshaping the traditional industrial model; TROJENA, NEOM’s mountain resort; and Sindalah, a luxury island destination in the Red Sea set to open later this year. 

Read the full story at Saudi Gazette and Arab News