Representatives from Korean IT giant Naver are accompanying the land minister on a trip to Saudi Arabia this week to pitch not only its staple internet and cloud services, but also a whole building filled with its latest technology.  As the IT company aims to bid for a $500 billion city development project in Saudi Arabia, its new office building — named Naver 1784 — is now doubling as a technology showroom.
 
Naver is one of the companies accompanying Minister of Land, Infrastructure and Transport Won Hee-ryong’s trip to Saudi Arabia, seeking to participate in the Middle Eastern country’s massive NEOM smart city project. The delegation departed on Friday and will return on Nov. 9. 

With NEOM city reported to be filled with all things tech ranging from robotics, cloud and automated systems, the trip may offer the jump-start Naver needs to accelerate its global business-to-business project.

If Naver is successful in its bid to supply the same smart building setup to the NEOM city project, the companies that participated in the Naver 1784 project are likely to take part as well.

Read the full story at Korea JoongAng Daily