The Al-Jouf Cement Factory's advantageous location near export markets is beneficial for projects in the Northern Borders Province, Al Jouf Province, and Tabuk.

Additionally, the NEOM project has contributed to a slight increase in sales recently, with expectations of further growth in the latter half of 2024 according to CEO Abdulkarim Al Nuhayer. The company has already started supplying cement for the "Mukaab" mega-project in Saudi Arabia, and anticipates a resurgence in demand from Ministry of Housing projects once the US Federal Reserve reduces interest rates by the end of 2024.

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