Who's who at NEOM

The Kingdom of Saudi Arabia has established a special authority to oversee NEOM chaired by His Royal Highness Prince Mohammed bin Salman. The whole project will be owned by the Public Investment Fund.

Founder - Crown Prince Mohammed bin Salman

Advisor - Klaus Kleinfeld

CEO - Nadhmi Al-Nasr

COO - Simon Ainslie

Head of Tourism - Aradhana Khowala


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