Saudi giga-project NEOM has joined forces with Microsoft to launch a new program, with its sights set on using the power of artificial intelligence to revolutionize the Kingdom’s traditional sports sector.    The management of the $500 billion-city has officially unveiled the “NEOM Sports Open Innovation Program” aimed at transforming conventional sports through cutting-edge technologies, with a specific emphasis on artificial intelligence and adventure sports.   This program has been launched in collaboration with the Global Sports Innovation Center, leveraging the capabilities of Microsoft.  

NEOM will provide participants with a unique environment for developing innovative solutions, including expert-led sessions and interactive activities.   

Additionally, winners will receive a free membership in the GSIC as well as a cash prize of up to €50,000 ($53,552) to implement their ideas within NEOM.   

Read the full story at Arab News