Saudi Arabia’s NEOM keeps announcing new hotel projects, and more are possible based on our review of pending trademarks applications with the U.S. Patent and Trademark Office. Are you ready for Xaynor, Zardun and Aquellum? Those are just some of the trademarks NEOM has recently applied for.
Current projects include TROJENA, Saudi’s snowy ski retreat hosting the Asia Winter Games in 2029; luxury yachting destination Sindalah, which opens next year, and a floating-on-water logistics hub called OXAGON. There are trademark applications for two most recent announcements – Leyja (a sustainable and eco-tourism hub) and Epicon (beach clubs and boutique shops).