Saudi Arabia securing the Women’s Tennis Association’s season-ending tournament is the latest sign the kingdom is putting sports and entertainment at the heart of Crown Prince Mohammed bin Salman’s plan to transform his economy.

Riyadh will host the next three editions of the WTA Finals as part of a partnership between the WTA and the Saudi Tennis Federation. Saudi Arabia will fork out a record $15.25 million to the eight singles players and eight doubles teams who qualify for the November event, with further prize money increases over the next two years.

The kingdom has agreed to support broader investment into the future development of women’s tennis, according to a statement from the WTA, the principle organizing body of women’s pro tennis.

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