During the 20th Middle East annual conference organised by the London Business School Middle East Club, CEO Nadhmi Al-Nasr shared updates about Sindalah Island, a prominent marine tourism destination. Al-Nasr revealed that the Saudi island’s construction work is progressing rapidly and it is anticipated to welcome its inaugural visitors in the first quarter of 2024. This would make Sindalah the first region within NEOM to host guests.

The investment tours organized worldwide garnered substantial interest, particularly from the United States, a key investor in NEOM’s green hydrogen project through Air Products in partnership with ACWA Power. Al-Nasr emphasised that companies from the Gulf, US, China, and other global players are actively seeking investment opportunities in NEOM. Notably, THE LINE project, a part of NEOM’s development, safeguards 95% of the area’s lands.

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