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NEOM announces principal partnership with T20 cricket giants Rajasthan Royals

NEOM has announced it has been appointed as principal partner of Rajasthan Royals, one of India’s leading T20 cricket league teams.  Under the terms of the agreement, Rajasthan Royals will sport NEOM’s corporate brand logo on the chest of all official team clothing during the India Premier League in 2024 and 2025.

The partnership builds on the success of a 2023 pilot program, with this year’s initiative marking another step forward in NEOM’s commitment to nurturing a physically active and healthy society.

Its work with both Rajasthan Royals and the SACF will enable NEOM to provide cricket opportunities for men and women, supporting young Saudi talent to excel in the sport.

“Following a successful pilot program last year, we are excited to take our partnership with the Royals to the next level as a principal partner and continue growing cricket as a tool for social growth. Working with the Saudi Arabian Cricket Federation and Rajasthan Royals will enable us to provide cricket for men, women, girls and boys alike, across NEOM. This will pave the way for development at an individual level and contribute to the growth of the sport across the Kingdom while amplifying the NEOM brand globally.” - Jan Paterson, managing director of NEOM Sport

Read the full story at Arab News

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