Saudi-based media group SRMG has signed a partnership with NEOM Media Industries. NEOM media industries is a developing regional center for KSA’s media and creative industries.

Both Saudi-based companies signed a Memorandum of Understanding (MoU) with the aim of strengthening the regional media ecosystem through content production, talent development and industry training programmes.

NEOM will use SRMG’s media expertise, portfolio and established partnerships to increase content production in Saudi Arabia. The partnership also aims to position NEOM as a “world-class” production hub, which involves investment into infrastructure and talent.

SRMG, and its partners, will receive  access to “world-class” production facilities and other benefits from the collaboration between the brands. It will also allow SRMG to establish an early presence at NEOM in the long run.

The collaboration will also see the two brands work together to design talent development and industry training programmes including journalism, script writing and production. Other aspects that it will cover include media technology development and co-organising events at NEOM.

Read the full story at Campaign ME