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NEOM named as possible sponsor of Dutch supermarket chain Jumbo-Visma

The Jumbo-Visma team could be sponsored by the huge Saudi Arabian NEOM development project, with team manager Richard Plugge describing a report by WielerFlits as ‘interesting’ while denying that he has any direct contact with people from NEOM. Dutch supermarket chain Jumbo will end its sponsorship after the 2024 season, but Plugge is hoping to find major international sponsors to replace them and even boost the team’s budget so they can continue to compete against UAE Team Emirates at the Tour de France and at the top of the UCI rankings.

“NEOM sees the opportunities offered by sponsorship of Jumbo-Visma. It fits their profile exactly – following UAE Emirates and Bahrain Victorious – to become a superpower in the cycling world,” - Middle East expert Stijn Janssen

Jumbo-Visma have until the summer of 2024 to secure a new sponsor to replace Jumbo and so convince other sponsors and their leading riders to stay onboard. Teams begin registration with the UCI for 2025 in August 2024. 

Read the full story at Cycling News

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