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NEOM Beach Games is creating a ‘unique opportunity’ for new legacies

The second edition of the annual event will take place from October 21 to November 24, with more than 800 athletes and staff members from around the world set to compete across the five sports of triathlon, beach soccer, 3×3 basketball, mountain bike racing and sport climbing.  The programme is built on innovative sporting formats with a splash of adventure. This tallies with the bold ambition of a destination branding exercise that will ultimately aim to elevate sporting reputations in the Kingdom to unprecedented heights.

Organisers believe that the NEOM Beach Games represent an ideal opportunity to create new legacies for NEOM and Saudi Arabia from something of a blank canvas. Crucial to this will be the ongoing process to strengthen ties within the global sports movement.

“Hosting the NEOM Beach Games delivers on NEOM’s vision to collaborate with international federations and teams, which engages larger global audience and welcomes world-class elite athletes, growing our region’s involvement in dynamic and adventure sports,” - NEOM Sport Managing Director Jan Paterson

Read the full story at Sport Business

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