Aradhana Khowala has been appointed as NEOM’s managing director of tourism, the  project announced yesterday.  NEOM, a $500 billion megacity, is a key part of the Kingdom’s strategic vision to diversify the economy.  

“We will be working alongside Aradhana to make NEOM an exceptional global tourism destination looking ahead to the future,” said CEO Nadhmi Al-Nasr in a tweet on NEOM's official account. 

Khowala, who was CEO & founder of Aptamind, is considered a world expert in the tourism and hospitality industry, and was awarded the 21st Century Icon Awards in association with CNBC and London School of Economics as an inspirational game changer and tourism leader.

Read the full story at Arab News