His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, has announced the establishment of TROJENA – the new global destination for mountain tourism, part of #NEOM's plan to support and develop the tourism sector in the region.
The Crown Prince said: “TROJENA will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment. TROJENA will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations.”