- Farah - News Editor
Inbound tourism spending in Saudi Arabia increased to a record SR153.61 billion ($40.95bn) in 2024 as the kingdom invests in its travel and entertainment offering. From Qiddiya to NEOM, Saudi Arabia is creating a host of giga-projects and attractions as part the Public Investment Fund’s (PIF) Vision 2030. This aims to diversify the economy and reduce the kingdom’s reliance on oil.