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NEOM McLaren Formula E Team Shines at Inaugural Jeddah E-Prix


The NEOM McLaren Formula E Team delivered a stellar performance at the inaugural Jeddah E-Prix with both drivers, Taylor Barnard and Sam Bird, showcasing their racing prowess on the challenging Saudi Arabian Jeddah Corniche Circuit which made its debut to the Formula E calendar this year for rounds 3 and 4 of the ABB FIA Formula E World Championship, with previous Saudi Arabian E-Prix held in Riyadh.

It was a historic weekend for Taylor Barnard, who made headlines by becoming the youngest-ever pole position holder in Formula E history (at the age of 20). Adding to his impressive achievement, Barnard secured podium finishes on both race days, solidifying his status as one of the brightest young talents in the sport.

For TDK, the Jeddah E-Prix was more than just a sporting event; it was an opportunity to amplify its brand visibility and reinforce its commitment to innovation and transforming society. By leveraging its technology partnership with the NEOM McLaren Formula E Team, TDK is positioning itself as a key player in the automotive industry and a forward-thinking technology enabler. The event also served as an inspiration to TDK’s employees and young talent, highlighting the company’s involvement in the future of mobility and clean energy solutions.

Read the full story at TDK