Saudi Arabia's $500 billion project, tops the wishlist of homebuyers in the nation, according to a new survey.  The Knight Frank’s annual 2022 Saudi Residential survey, carried out in partnership with YouGov, found out that NEOM is the most preferred location to buy a home by the Kingdom’s homeowners, first-time buyers, and high net worth individuals. 

The research team made this conclusion after surveying 1,003 households, and 55 HNWI in Riyadh, Jeddah, and Dammam.   Saudi Residential Survey also revealed that 73 percent of HNWI in the Kingdom are planning to buy a second home over the next 12 months, with 50 percent preferring villas to apartments for their acquisition. 

Regarding Saudi homeowners, the survey showed 44 percent are looking for a second home for personal use. 

Read the full story at Arab News and Arabian Business