Edelman has signed a six-month contract worth $1.3M to launch, build and maintain the NEOM Tech and Digital brand of Saudi Arabia’s $500B city of the future project.
The No. 1 independent firm is to promote NEOM Tech and Digital, which was introduced at the Future Investment Initiative in Riyadh on Oct. 26-28, in the US, UK, China, Singapore and India under its agreement that runs through March 31.
Edelman also will consult with the client on positioning NEOM Tech & Digital vis-a-vis competitors and handle events. The contract carries an option to extend for another six-month period.