Edelman agreed this month to provide communications services to NEOM, the $500B mega-city that is the linchpin of Saudi Arabia Crown Prince Mohammed bin Salman’s plan to diversify the Kingdom’s oil-based economy.
Fees for strategic counsel, media relations, stakeholder engagement and content development are capped at $75K per-month under the pact that runs through February.
A formal contract between the No. 1 independent PR firm and NEOM, which is owned by Saudi Arabia’s sovereign wealth fund, is currently under negotiation.
Read the full story at O'Dwyer's PR News