Saudi Arabia is ramping up its investment in smart tourism technologies to transform the visitor economy and fast-track Vision 2030, integrating AI, immersive media, biometrics and IoT to position the Kingdom as a global tourism leader driven by innovation.

Flagship projects such as NEOM, the Red Sea Project, Diriyah, Qiddiya and New Murabba are incorporating advanced technologies not as add-ons, but as foundational components of how tourism experiences are created, delivered and maintained.

In NEOM, for example, immersive storytelling and AI-led engagement are central to visitor experience design. At the same time, at the Red Sea Project, IoT-enabled systems monitor environmental indicators to optimise utilities and operational workflows.

Diriyah, a heritage-focused development, is adopting digital documentation and interactive displays to bring historical narratives to life. These layered uses of smart tech support visitor engagement and long-term site preservation.

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