In a celebration of speed, innovation and cross-continental ambition, the NEOM McLaren Formula E Team on Wednesday unveiled a bold new livery, marking a major moment in their partnership. Their redesigned Formula E car — wearing a vivid blue “away kit” inspired by NEOM’s industrial hub OXAGON — was revealed at Trafalgar Square as part of McLaren Racing Live: London, a two-day public experience in the city packed with fan interactions, high-tech exhibits, and team appearances.
It represents more than simply a new paint job; it is a visual embodiment of a partnership that aims to accelerate sustainable transformation and push the boundaries of sport, tech and industry.
Team drivers Sam Bird and Taylor Barnard also shared their views on the partnership with NEOM. Bird, a seasoned Formula E competitor, said the collaboration fits seamlessly with McLaren’s own mindset.
“Every time I visit NEOM I’m blown away by how fast it’s expanding and the scale of ambition.”
Vishal Wanchoo, the CEO of OXAGON said: “When you combine McLaren’s performance DNA with OXAGON’s clean industrial mission, you don’t just build cars, you shape the future of industry.”
With the ABB FIA Formula E season finale set to take place in London on July 26 and 27, the NEOM McLaren team is not just chasing results on the track, it aims to redefine what racing partnerships can look like in a changing world.