Mohammed bin Salman Al Saud (Arabic: محمد بن سلمان آل سعود, romanized: Muḥammad bin Salmān ʾĀl Su‘ūd; born 31 August 1985), colloquially known by his initials MBS or MbS is Crown Prince and Prime Minister of Saudi Arabia. He also serves as the chairman of the Council of Economic and Development Affairs and chairman of the Council of Political and Security Affairs. He is considered the de facto ruler of Saudi Arabia, being deemed as such even before his appointment as prime minister in 2022. He served as minister of defense from 2015 to 2022. He is the seventh son of King Salman.

At the inaugural Future Investment Initiative conference in Riyadh in October 2017, Mohammed announced plans for the creation of NEOM, a $500 billion economic zone to cover an area of 26,000 square kilometres on Saudi Arabia's Red Sea coast, extending into Jordan and Egypt. NEOM aims to attract investment in sectors including renewable energy, biotechnology (especially genetically modified agriculture), robotics and advanced manufacturing.

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ENOWA will lead the development of NEOM's world-class, sustainable energy and water systems. Work to develop these utilities has begun to provide the critical infrastructure for NEOM's key projects: THE LINE, its revolutionary urban development; OXAGON, its reimagined industrial city; and TROJENA, its sustainable mountain tourism destination. OXAGON is actively seeking tenants for its manufacturing hub, and supply of energy and water is essential.

NEOM’s water and wastewater system is designed to be completely sustainable, delivering low-cost water to all residents and businesses in NEOM.  Powered by 100 percent renewable energy, the advanced desalination plants will not put anything back into the sea and will deliver drinkable, mineralized water to all in NEOM, directly to the tap or out of a bottling plant.

A significant element of the desalination process is planned to be the production of valuable materials from seawater.

The output of desalination, brine, is usually waste, but ENOWA plans to produce significant quantities of valuable, industrial materials such as industrial-grade salt, magnesium, and potassium, which can be sold commercially and effectively.

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Extreme E is an FIA-sanctioned international off-road racing series that uses spec silhouette electric SUVs to race in remote parts of the world, such as the Saudi Arabian desert or the Arctic. All racing locations are chosen to raise awareness for some aspects of climate change and Extreme E maintains a "Legacy Programme" which intends to provide social and environmental support for those locations. The series also promotes gender equality in motorsport by mandating that all teams consist of a female and a male driver who share equal driving duties. The first season began with the Desert X-Prix in Saudi Arabia in April 2021.