Announced in 2017, NEOM is the crown jewel of Saudi Crown Prince Mohammed bin Salman’s program to overhaul the economy of the world’s largest oil exporter. His plans to turn the remote region on the kingdom’s northwest Red Sea coast into a futuristic tech hub encapsulates the major elements of his so-called “Vision 2030” to diversify away from crude, loosen social restrictions and boost investment.  Saudi Arabia is the main driver for this ambitious project drawing from the worlds' best and most innovative technology drivers to build a truly world-class, futuristic city.

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The Public Investment Fund is the sovereign wealth fund of Saudi Arabia. It is among the largest sovereign wealth funds in the world with total estimated assets of $620 billion. It was created in 1971 for the purpose of investing funds on behalf of the government of Saudi Arabia.

As a leading catalyst for Vision 2030, Saudi Arabia’s economic transformation program, PIF’s ambitious strategy is driving achievements to do what few worldwide funds have done.  PIF is the engine driving the transformation of Saudi Arabia’s economy for positive and sustainable change. They are passionate about their mission of leading local economic development, localising cutting-edge technology and knowledge, expanding the portfolio of international assets, investing in global sectors and markets by building strategic partnerships, and launching initiatives to help make Vision 2030 a reality. NEOM is just one of those initiatives.

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Shusha Island will include the world’s largest coral garden, a marina, hotels, villas, a beach club, a museum and a research centre. The museum will be quite the centre of attention, located underwater and lending an unforgettable and immersive experience. The 200-metre high hotel with 300 keys will welcome guests descending from yachts and planes via 43 berths and two aeroplane docks.