McCann London and Joy Films create the latest campaign for NEOM, the place that’s made to change is here. The creative idea from McCann London positions NEOM as a change-maker that will inspire the world as it reimagines a healthier, more responsible, efficient, sustainable and balanced way of life, starting from a blank canvas.

"Through the ages, as humans we have embraced change to make the world better for ourselves and one another. NEOM is a place designed to accelerate our human drive for progress. A blank canvas where we can define a new era of sustainable living at a time when the world needs fresh thinking and new solutions."

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