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Watch now - "NEOM - Made To Change" advert by McCann London and Joy Films

McCann London and Joy Films create the latest campaign for NEOM, the place that’s made to change is here. The creative idea from McCann London positions NEOM as a change-maker that will inspire the world as it reimagines a healthier, more responsible, efficient, sustainable and balanced way of life, starting from a blank canvas.

"Through the ages, as humans we have embraced change to make the world better for ourselves and one another. NEOM is a place designed to accelerate our human drive for progress. A blank canvas where we can define a new era of sustainable living at a time when the world needs fresh thinking and new solutions."

Watch on YouTube