A new initiative in NEOM and Tabuk is providing financial support and training to help people working in the local crafts sector develop their businesses.

Craft+ was launched this month by NEOM’s Social Responsibility Program and the Dulani Business Center, a key Social Development Bank program. It runs for two weeks with the aim of empowering and supporting home businesses and micro-enterprises, and providing development and training assistance to help local craftspeople improve the efficiency of their operations and contribute to the development and sustainability of business in the Kingdom. This is in line with the aims of the NEOM megacity project and Saudi Vision 2030.

The initiative is taking place under the auspices of NEOM’s Social Responsibility Program, which aims to empower local communities to unlock their potential, preserve their culture and heritage, contribute to the economic growth of NEOM, and succeed in the work environment of the future. It aims to achieve this by 2025 through transformational educational and training programs, entrepreneurial and employment initiatives, and community development efforts.

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