“The future has a new home,” proclaims the website.

“It’s a virgin area that has a lot of beauty,” says the voice over a string section soundtrack as the promotional video tracks colour-tinted panoramic shots of picturesque desert expanses, and deep azure lagoons.  “Better humans, better society,” it boasts extravagantly.

The brainchild of Crown Prince Mohammed bin Salman, the new city state of NEOM, named from a combination of the Greek word for “new” and the Arabic term for “future”, is intended to cover an area the size of Belgium at the far north of Saudi Arabia’s Red Sea coastline.

Read more at The Guardian