In the heart of the desert, a quiet revolution is taking root. Repositioning itself as a leader in sustainability, especially with the NEOM project designed to operate entirely on renewable energy, Saudi Arabia’s green shift is driving new infrastructure and reshaping how Saudis perceive their place in the world, transforming sustainability into a way of life.

At the same time, Saudi Arabia’s environmental agenda is creating new economic frontiers beyond tourism. “One area that comes to my mind is food and water security,” Professor Williams adds. “Living in the Middle East, this problem is particularly acute. Funding R&D projects that combine AI with ancient wisdom to scale food production domestically is critical.” 

“Vision 2030 has transformed the power and water sector, accelerating the shift to sustainable energy and responsible resource management,” says Marco Arcelli, CEO at ACWA Power, a regional leader in renewable energy, green hydrogen, and desalination.

As Vision 2030 advances, experts say Saudi Arabia’s environmental pivot is proving to be a policy choice and transforming the energy and water sectors. 

Read the full story at Fast Company