Saudi Arabia’s ambitious push to position itself as a major international production hub is well underway, driven in part by rapid and concerted studio infrastructure development. Early complexes such as NEOM and Film AlUla are now being joined by Jax Film Studios and the recently opened PlayMaker Studios at Qiddiya City, creating a diverse choice of facilities for international productions.

Supported by a competitive incentive programme that includes a 40% rebate alongside an expanding pool of local talent, the film and TV production industry is a cornerstone of Saudi Arabia’s Vision 2030 economic diversification strategy and positions the Kingdom as not only a destination for breathtaking location shoots, but also a total life-cycle production hub.

The studio complex, which opened its first phase in 2023, comprises two major soundstages supported by production buildings. It also includes construction workshops, costume and wardrobe spaces, catering facilities and a large backlot, as well as a sound-recording studio that can accommodate a 32-piece orchestra with advanced acoustic treatment.

Saudi Arabia has set a target to produce and shoot 100 films by 2030, comprising both local and international productions. With infrastructure in place and more coming, the challenge is to sustain the influx of productions. Long-term relationships with the international production community will help to cement the Kingdom as a go-to destination and keep its soundstages full.  

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