An ultra-luxurious destination on Saudi Arabia’s northwestern coast of the Red Sea has been announced by the Kingdom’s Public Investment Fund (PIF). The “Amaala” resort, already being dubbed the “Riviera of the Middle East”, will be focused upon wellness, healthy living and meditation and is located a few hundred miles down the Red Sea coast from NEOM in 2028.
Initial funding will be provided by PIF, which is spearheading the project. The resort will be located in the Prince Mohammed bin Salman Nature Reserve. Partnership and investment packages will be available to the private sector as it progresses. PIF said Amaala will sit alongside NEOM and the Red Sea Project as part of a giga-projects investment portfolio, which will establish a unique “tourism ecosystem,” supporting economic diversification and creating high-value job opportunities.
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