Saudi Arabia’s Vision 2030 represents a bold and transformative shift in the Kingdom’s economic landscape, with tourism positioned as a key driver of diversification and growth. Under the leadership of His Excellency Ahmed Al-Khateeb, the Saudi Minister of Tourism, the Kingdom is making significant strides in not only developing its tourism sector but also in empowering women and youth, creating a sustainable, vibrant tourism industry for the future.

Vision 2030, launched in 2016, is an ambitious blueprint for economic diversification, with tourism playing a central role. Prior to Vision 2030, Saudi Arabia’s tourism sector was relatively underdeveloped, but with the Kingdom’s newfound focus on tourism as a pillar of economic growth, the sector is rapidly expanding.

One of the key goals of Vision 2030 is to increase the contribution of the tourism sector to Saudi Arabia’s GDP from 3% to 10% by 2030. The government has launched numerous initiatives to achieve this, including the creation of new tourism destinations, investments in hospitality infrastructure, and reforms to attract international visitors.

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