What would we do without celebrities? Our lives would be much poorer without them.

Days before Saudi Arabia kicks off its flagship investment conference in Riyadh, a handpicked selection of guests, including an exclusive group of financiers, entertainers and influencers from around the world, seems to have gotten the first glimpse of Sindalah Island, the first NEOM project to open doors.  This also includes multi-Grammy award winner Alicia Keys, who wowed the crowds at NEOM Sindalah Beach Party with a rousing performance.

South African DJ Black Coffee was also spotted gracing the decks at NEOM Sindalah Beach Party. If somehow, you don’t know who Black Coffee is – the DJ was a pioneer of the kwaito genre, who has a signature jazzy blend of African beats with an ethereal kind of house music vibe. Black Coffee quickly became a regular feature on the global circuit and has released countless successful albums and singles.

One of the greatest tennis players of all time, Rafael Nadal was in Saudi Arabia for the Six Kings Slam exhibition last weekend. The 22-time Grand Slam winner lost to Carlos Alcaraz in his semi-final match at the event in Riyadh before falling to Novak Djokovic in the third place playoff. He was also recently spotted at NEOM Sindalah on one of the super yachts with Jacob Arabo, founder and creative director of Jacob & Co Timepieces.

Also part of the celebrities spotted at NEOM Sindalah was Hollywood star, multi-award-winning actor and part-time boxer Will Smith.

Read the full story at What's On Saudi Arabia