The initiative invites participants to explore new technologies and innovations needed by an additional billion people to drive growth in industries such as energy, food, and mobility.  The competition aims to find ideas and ventures from various sectors that can help create cognitive cities, personalised solutions and make the best use of limited resources.

TONOMUS Venture Studio, led by Beverly Rider, is responsible for developing sustainable, disruptive solutions for NEOM’s cognitive technologies. The studio includes established and emerging entrepreneurs, VCs and C-suite executives and aims to establish NEOM and Saudi Arabia as the center of innovation and a place for the world’s top tech talent to bring their ideas to life.

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