A new marketing campaign has been launched for Saudi Arabia’s long-running project to construct NEOM, a science fiction megacity on the Red Sea.

The project’s official website has been updated, and activity on its Twitter account has increased. In addition, videos and pictures of “THE LINE,” a hypothetical “vertical metropolis” that would be 170 kilometers (105 miles) long and 200 meters wide, have been posted on the NEOM page as part of a larger campaign.

This thing resembles elements from Destiny or the Citadel from Mass Effect, Hollywood-caliber concept art with great green neon signs all over and white terraces all around. Similar to Deus Ex: Human Revolution’s affluent section of Shanghai, It’s intriguing to observe a comparable phenomenon on our home planet.

Read the full story at HappyGamer