Historically conservative and closed, the wind of change is sweeping through the Kingdom of Saudi Arabia. Under the guidance of its visionary leader, Crown Prince Mohammed Bin Salman (MBS), Saudi Arabia has acknowledged the importance of diversifying its economy to embrace the post-oil horizon.
The Saudi Vision 2030 is a strategic framework to reduce Saudi Arabia’s dependence on oil, diversify its economy, and develop public service through vital sectors such as tourism, education, infrastructure, and so on. Among others, the Saudi Vision 2030 aims to present Saudi Arabia as a more open, tolerant, and secular country. Achieving this means focusing on developing the tourism industry in this ultra-conservative society that has traditionally been reluctant in welcoming international visitors other than for pilgrimage and business-related visits.
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