Saudi Arabia has positioned itself as a global tourism powerhouse following the launch of a new initiative, the Tourism Investment Enabler Program (TIEP), Saudi Arabia’s Minister of Tourism, His Excellency Ahmed Al-Khateeb, announced this week. The Kingdom reached a milestone of 100 million visitors by 2023, seven years ahead of an initial target and “Vision 2030” plans.

TIEP aims to significantly boost the country’s fast-growing tourism sector, make it easier to conduct business, boost tourism for international and local investors, facilitate access to government-owned land under favourable terms, streamline project development processes and reduce barriers to market entry.

The Saudi Ministry of Tourism said that its flagship Hospitality Investment Enablers, part of the TIEP, in collaboration with the Ministry of Investment, is behind the bold initiative that will result in a $ 11 billion dollar (R220 million) investment in key tourism sites across the Kingdom.

It doesn't involve cruise ships. We just liked the picture.

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