NEOM, in partnership with the Asian Football Confederation (AFC), has today announced the publication of ‘Pioneering Change: Women’s Football in Saudi Arabia’, a report that shines a light on the current women’s football landscape in the Kingdom, the steps taken to grow the sport so far and a look ahead to future opportunities.

Women’s football in Saudi Arabia has become a catalyst for the increased participation of women in sport more broadly, helping to redefine sports culture and societal norms for the future, promoting gender equality, healthier lifestyles and aligning with the Kingdom’s national ambitions of Saudi Vision 2030. 

“This report, created in collaboration with our contributors, is our way of truly understanding the landscape – where we are, what obstacles lie ahead and how the future could look. But it’s about more than just football. It’s about providing more opportunities for women and demonstrating the far-reaching impact that sport can have on individuals and communities. Alongside the AFC, we aim to play our part in unlocking the full potential of women’s sport, by telling the story of how key stakeholders are redefining football and empowering women across the Kingdom.” - Jan Paterson, Managing Director of NEOM Sport

Furthermore, with the Kingdom set to host the FIFA World Cup in 2034, interest and participation in football among Saudi women can only continue to grow.

Read the full story at NEOM