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NEOM’s Wayne Borg Discusses Incentivizing Producers to Bring Projects to Middle East

Centered on a theme of celebrating locations on screen, Variety held a cocktail reception on the rooftop of Neuehouse in Hollywood Wednesday night, presented by NEOM, a sustainable megacity and regional production hub located within Saudi Arabia’s northwestern corner. The event was attended by producers, production supervisors, location managers and others from across the film, television and content creation industries, offering Wayne Borg, NEOM’s managing director of media, entertainment and culture, an opportunity to introduce others to what the region has to offer and incentivize decision-makers to consider bringing their productions to the Middle East.

Unveiled in September 2022 in tandem with the opening of the NEOM Media Village and Bajdah Desert Studios, the rebate incentive provides 40%-plus of spend in cash back for productions that recruit local crew and talent above and below the line, with producers “able to secure a higher percentage based on their industry development contributions.”

Read the full story at Variety

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