NEOM, global partner of the Asian Football Confederation (AFC), has today announced the football skills development Shuhub Community Program, which will aim to develop the next generation of Saudi talent and provide footballing opportunities to children of all abilities across Saudi Arabia.

Following the program’s pilot event in April, which took place at King Abdullah Sports City in Jeddah, one of Saudi Arabia’s most prestigious sporting facilities, the program will tour Jeddah, Riyadh and Tabuk this year, involving over 400 children from across the Kingdom.

“The Shuhub Community Program is a result of NEOM’s commitment to developing the next generation of talent in the Kingdom of Saudi Arabia, providing them with the platform and opportunity to get involved and develop their excellence within the game of football. As part of the program, we will harness innovative sports technology to develop these young men and women to grow the sport in the region.” - Jan Paterson, Managing Director of Sport at NEOM

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