Saudi Arabia’s NEOM has partnered with CARE’s to develop the city’s culinary identity. The initiative aims to inspire a new generation of Saudi chefs to become change agents, creating exciting new dishes using fresh ingredients from their own regions. CARE’s is a global project founded by chefs Norbert Niederkofler and Paolo Ferretti. The partnership will see NEOM and CARE’s develop a manifesto for food-industry professionals, outlining the principles for sustainable gastronomy and food security, alongside educational initiatives and content to broaden understanding of healthy eating. It will also facilitate training opportunities and chef camps, as well as launch an award series to recognise leading examples of innovation in food systems.
CARE brings together chefs, entrepreneurs and professionals from the food industry who share the goal of promoting the use of locally sourced ingredients and sustainable food practices that are in harmony with nature. At present, the programme includes over 150 chefs in more than 25 countries.
“In an era marked by the challenges of climate change and food insecurity, NEOM is committed to developing food solutions, with the support of our industry partners and specialists. Working with Norbert and the CARE’s programme gives us the opportunity to demonstrate, develop and implement locally adapted modern food practices that both meet the nutritional needs of consumers in NEOM and the Kingdom and preserve our planet.” Dr Juan Carlos Motamayor, executive director of NEOM Food Sector
NEOM and CARE’s will develop a manifesto for food-industry professionals, outlining the principles for sustainable gastronomy and food security, alongside educational initiatives and content to broaden understanding of healthy eating. With a commitment to nurturing talent within Saudi Arabia, the partnership will facilitate training opportunities and chef camps, as well as launch an award series to recognise leading examples of innovation in food systems.
Read the full story at Caterer Middle East
