NEOM has partnered with one of India's premier T20 cricket league teams, Rajasthan Royals, to deliver NEOM’s first ever cricket program. The landmark pilot program aims to facilitate an active and healthy lifestyle within the growing workforce, forecast to reach 60,000 people by the end of the year.

Founded in 2008 and hailing from Jaipur, Rajasthan, Rajasthan Royals is one of the world’s most renowned cricket teams and recognized internationally for its academies and community foundation work. To mark the partnership, Rajasthan Royals lead owner, Manoj Badale, today visited NEOM to meet CEO, Nadhmi Al-Nasr, community members and take part in a selection of cricket sessions.

The cricket program will focus on inclusivity and reflects the Royals’ commitment to promoting the development and innovation of cricket internationally. With a workforce of thousands already based at NEOM, cricket has become one of the project’s most popular sports, attracting more participation and a growing number of spectators from those working on site.

NEOM aspires to be an innovative destination for sport, partnering with global sports brands, championing livability for its residents and contributing to NEOM's dynamic economy. The new partnership will be another element of NEOM’s commitment to supporting an active and healthy community.

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