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Mideast Distributor Front Row to Release ‘Within Sand,’ First Saudi Feature to Shoot in NEOM


Front Row Filmed Entertainment, the Dubai-based distributor, has secured all Middle East and North African rights to Saudi Arabian feature Within Sand.

The feature from director Moe Alatawi recently had its world premiere at Saudi’s Red Sea Film Festival, where it won the jury prize, and marks the second Saudi film Front Row is distributing from the festival — which ran Dec. 1-10 — after recently picking up Abdullah Al Arak’s Sattar, produced by local powerhouse Telfaz11. Within Sand also marks the first Saudi film to be shot in NEOM, the much-hyped mega-city currently being constructed in the northwest of the country.

The film will be released theatrically in Saudi Arabia by Front Row Arabia, a joint venture between the company and local exhibitor Muvi Cinemas, and across the rest of the region by Front Row in the first quarter of 2023.

Read the full story at Hollywood Reporter