More details about Saudi Arabia’s newest airline, NEOM Airlines, have been revealed by the carrier’s chief executive, Klaus Goersch. In a blog post the CEO, who has been chief operating officer at British Airways and Air Canada, set out his vision for the airline and confirmed that NEOM will launch at the end of 2024. NEOM Airlines will serve Saudi Arabia’s futuristic city, NEOM, a $500bn futuristic gigacity being built in the north-west of the country and the brainchild of Crown Prince Mohammed bin Salman.
Just as for the destination the airline intends to serve, the focus will be on digitalization, innovation, and sustainability. NEOM says it aims to, eventually, "elevate every single touch point" with an immersive and digitally enhanced experience that will begin long before you board the plane.
“This ‘new future’ is what we are building in the north-west of Saudi Arabia,” “Ours certainly will not be a generic airline, we will be aiming to elevate every single touch point and your NEOM immersion will start before you even board the plane in London, New York, Paris and so on.” - Klaus Goersch, CEO NEOM Airlines
Goersch hopes that by building the airport and the airline from the ground up that the project will be uniquely placed to deliver a customer experience that can’t be replicated.
NEOM Bay Airport (NUM) is already open with Saudia flights domestically, as well as to London and Dubai, and then from the NEOM international airport later in the cycle.