The large-scale support for moviemaking in Saudi Arabia by the crown prince began with accurate steps that came about after detailed research of the Saudi market, starting with the resumption of movie screening across the Kingdom after a decades-long ban.

The film’s producers found in Tabuk and NEOM an ideal location to shoot, given the area’s rich landscape as well as the geographical, natural and cultural opulence on offer. It not only provided an opportunity for 650 Saudi artists to take part as background actors but opened the doors for many local technicians to participate in the international venture and rub shoulders with international moviemakers.

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