The independent feature Within Sand has begun shooting in NEOM, becoming the first Saudi film to be supported by NEOM’s Media Industries sector.

Selected and supported by the Saudi Film Commission in a nationwide Daw’ film competition, Within Sand is being produced by Riyadh-based Alsarid Films and will be distributed by Saudi-based CineWaves films. The script has been selected and developed by Torino Lab, which was part of the Red Sea International Film Festival programs.

Wayne Borg, Managing Director of Media, Entertainment and Culture at NEOM, said, "The Saudi film industry is making great strides in its development and growth. NEOM is focused on supporting and catalyzing the national industry to be part of the global industry as NEOM becomes the true regional epicenter of content creation and the media industries. We have enjoyed great momentum attracting major world-class productions, including most recently Desert Warrior. We are excited and proud to be supporting our first Saudi feature, Within Sand."

Read the full story at TradeArabia and Saudi Gazette