Indian media and entertainment giant Eros Media World is moving into the rapidly growing Saudi Arabia market, entering a strategic partnership with Riyadh-based content production company Arabia Pictures Group.

The pair will explore opportunities in the film, technology and Web3 spaces and eye investments in content production, including end-to-end production, line production, distribution and more. They will also seek to introduce new technologies that can further the growth of the media and entertainment sector in Saudi. Eros and APG are already in the advanced stages of testing movie archive digitization and virtual location scouting technologies.

Eros further said today that it will partner in the Kingdom’s Vision 2030 framework, becoming the first media company of Indian origin to explore actionable opportunities.

Read the full story at Yahoo