As Saudi Arabia is building multimillion-dollar giga-projects, it intends to alter the possibilities of travel through regenerative tourism, with an aim to build things with a circular economy in mind.
NEOM’s top executives are attending the ATM, the Middle East’s largest travel and tourism exhibition, that will be addressing the concerns and hopes of the industry in the wake of the COVID-19 pandemic.
"the world has commoditized travel." "Technology has improved customer experience in most sectors."- NEOM Tourism Sector Managing Director Andrew McEvoy
Read the full story at Arab News
