Al Jouf Cement's board of directors has approved the use of its 'green' cement for projects in the new NEOM city.

The product was developed in collaboration with ready-mix concrete producer Asas Al-Muhailb, with Al Jouf Cement stating that it enhances concrete performance by improving durability and longevity, and reducing water absorption and permeability.

It is reportedly resistance to sulphate and chloride salts, has ‘equal or greater’ compressive strength compared to ordinary Portland cement (OPC), and provides benefits in heat insulation and fire resistance.

The Company operates one business segment, which is mainly represented in the production and sale of ordinary cement (Portland), salt-resistant cement, agglomerated cement (clinker) and pozzolanic cement. The Company’s subsidiaries include Al-Jouf Cement Company, Jordan, Al-Jouf Investments Company and Jahez Al-Jouf Company.

Read the full story at Global Cement